Leading digital advertising technology for Forward Media across all our key strategic clients and digital media practices. In this role I am responsible for leading digital advertising operations, ad tech, media strategy, analytics, the media buying group, campaign management, key account management, data partnerships, and strategic relationships with media vendors.
Serving as the link between understanding the commercial success our clients desire and the execution of campaigns by our digital media group’s professionals in search, social, programmatic, and video. Drive the selection and management of our technology stack for all digital media channels, including search, social, and programmatic, all within the framework of business performance outcomes.
A deep knowledge of all digital media ad serving platforms, DMPs, DSPs, Ad exchanges and manages our data partnerships.
Connect with me over at allforward.co