Jason L Hachkowski

Digital Advertising Specialist

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How To Calculate eCPC

eCPC is effective cost per click in online advertising. While CPC is the actual price paid…
  • Digital Advertising

How To Calculate Breakeven CPC

When starting a campaign, it can be difficult to determine at what price to set your…
  • Digital Advertising

How To Calculate Cost Per Acquisition (CPA)

When selling a product, and advertising it online, it typically does not make sense to sell…
  • Digital Advertising

How To Calculate CPM

CPM is the abbreviated form of "cost per mille", with mille being the French word for…
  • Digital Advertising

How To Calculate Conversion Rate

Calculating out the conversion rate of a campaign is a great way to measure the total…
  • Digital Advertising

How To Calculate CPC

CPC / cost per click is calculated quite simply, and is a very common measurement in…
  • Digital Advertising
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